{"id":13392,"date":"2025-04-14T11:09:47","date_gmt":"2025-04-14T09:09:47","guid":{"rendered":"http:\/\/magazilla.cmsmasters.net\/?p=13392"},"modified":"2025-06-08T19:44:43","modified_gmt":"2025-06-08T17:44:43","slug":"supply-chain-levier-de-croissance-des-pme","status":"publish","type":"post","link":"https:\/\/vanguard-br.com\/?p=13392","title":{"rendered":"Supply Chain : Levier de croissance des PME"},"content":{"rendered":"

\n
\n
\n
\n
\n
\n
\n\t

Contributeur :<\/h4>\n<\/div>\n

\n\r\n
\r\n\t
\r\n\t\t
\"Armelle<\/a><\/figure><\/div>

Armelle KON\u00c9<\/a><\/h3>
Experte Strat\u00e9gie & Op\u00e9ration<\/h5><\/header><\/div>\t<\/div>\r\n<\/article>\r\n\r\n\r\n<\/div>\n

<\/div>\n

\n<\/div><\/div>\n

\n
\n

<\/div>\n

\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n
\n
\n

La Supply Chain, ou cha\u00eene d\u2019approvisionnement en fran\u00e7ais, repr\u00e9sente un maillon essentiel dans le tissu \u00e9conomique mondial. En Afrique, son r\u00f4le rev\u00eat une importance particuli\u00e8re, notamment pour les petites et moyennes entreprises (PME) qui jouent un r\u00f4le essentiel dans la croissance \u00e9conomique. En C\u00f4te d\u2019Ivoire, par exemple, elles repr\u00e9sentent plus de 90% du tissu des entreprises et contribuent \u00e0 hauteur de 20% au PIB. Dans cet article, nous explorerons en profondeur la mani\u00e8re dont une gestion efficace de la Supply Chain peut catalyser la croissance des PME africaines, en mettant en lumi\u00e8re quelques exemples inspirants.<\/p>\n

\n\t

Optimisation des co\u00fbts logistiques : Twiga Foods au Kenya<\/span><\/h2>\n<\/div>\n

La premi\u00e8re pierre angulaire de la supply chain r\u00e9side dans l\u2019optimisation des co\u00fbts logistiques. Pour les PME africaines, souvent confront\u00e9es \u00e0 des d\u00e9fis de transport complexes et \u00e0 des infrastructures limit\u00e9es, une gestion minutieuse des flux de marchandises peut faire toute la diff\u00e9rence. Des entreprises telles que\u00a0Twiga Foods<\/em>\u00a0au Kenya ont r\u00e9ussi \u00e0 surmonter ces d\u00e9fis en investissant dans des solutions logistiques innovantes, utilisant la technologie afin d\u2019am\u00e9liorer l\u2019efficacit\u00e9 de la livraison tout en r\u00e9duisant les co\u00fbts.<\/p>\n

Twiga Foods a relev\u00e9 les d\u00e9fis logistiques en adoptant des solutions innovantes. Face \u00e0 des infrastructures limit\u00e9es et des d\u00e9fis de transport complexes en Afrique, l\u2019entreprise a investi massivement dans des technologies de pointe. L\u2019utilisation de plates-formes num\u00e9riques et d\u2019applications mobiles a permis \u00e0 l\u2019entreprise de rationaliser ses op\u00e9rations logistiques.<\/p>\n

L\u2019entreprise utilise des applications de suivi en temps r\u00e9el pour surveiller les mouvements de marchandises depuis le lieu de production jusqu\u2019\u00e0 la distribution. Cette approche permet une gestion proactive des stocks, r\u00e9duisant les co\u00fbts li\u00e9s aux retards de livraison et aux pertes de marchandises. La technologie a \u00e9galement facilit\u00e9 la communication avec les partenaires logistiques, am\u00e9liorant l\u2019efficacit\u00e9 op\u00e9rationnelle globale.<\/p>\n

En investissant dans des solutions logistiques innovantes, Twiga Foods a non seulement optimis\u00e9 ses co\u00fbts, mais a \u00e9galement cr\u00e9\u00e9 un mod\u00e8le reproductible pour d\u2019autres PME africaines confront\u00e9es \u00e0 des d\u00e9fis similaires.<\/p>\n

<\/p>\n

\n\t

Accro\u00eetre la visibilit\u00e9 sur la cha\u00eene d’approvisionnement : M-KOPA Solar en Tanzanie<\/span><\/h2>\n<\/div>\n

Une visibilit\u00e9 accrue sur la cha\u00eene d\u2019approvisionnement est un autre avantage strat\u00e9gique. Les PME africaines qui parviennent \u00e0 suivre de pr\u00e8s chaque \u00e9tape, de la production \u00e0 la distribution, sont mieux \u00e9quip\u00e9es pour anticiper les fluctuations du march\u00e9. Un exemple inspirant est celui de\u00a0M-KOPA Solar<\/em>\u00a0en Tanzanie, qui utilise des technologies de suivi des stocks en temps r\u00e9el pour garantir une disponibilit\u00e9 constante des produits. Cela permet non seulement de r\u00e9pondre rapidement \u00e0 la demande du march\u00e9, mais aussi de minimiser les pertes.<\/p>\n

La visibilit\u00e9 accrue sur la cha\u00eene d\u2019approvisionnement permet \u00e0 M-KOPA Solar de r\u00e9agir rapidement aux variations de la demande. Les donn\u00e9es en temps r\u00e9el sur les niveaux de stock permettent \u00e0 l\u2019entreprise de pr\u00e9voir les besoins du march\u00e9 et de s\u2019ajuster en cons\u00e9quence, minimisant ainsi les risques li\u00e9s aux surplus ou aux p\u00e9nuries de stocks.<\/p>\n

En investissant dans la visibilit\u00e9 de la cha\u00eene d\u2019approvisionnement, M-KOPA Solar a r\u00e9ussi \u00e0 maintenir un \u00e9quilibre d\u00e9licat entre l\u2019offre et la demande, am\u00e9liorant ainsi la satisfaction de la client\u00e8le tout en optimisant ses co\u00fbts op\u00e9rationnels.<\/p>\n

<\/p>\n

\n\t

Int\u00e9gration des march\u00e9s r\u00e9gionaux : Biyinzika Poultry International en Ouganda<\/span><\/h2>\n<\/div>\n

Une gestion intelligente de la supply chain offre \u00e9galement aux PME africaines la possibilit\u00e9 de s\u2019int\u00e9grer aux march\u00e9s r\u00e9gionaux. En favorisant la collaboration entre les pays, les entreprises peuvent tirer parti des synergies \u00e9conomiques et des opportunit\u00e9s de croissance. Avec l\u2019av\u00e8nement de la Zone de Libre-\u00c9change Continentale Africaine (ZLECAF), les PME africaines peuvent d\u00e9velopper des partenariats solides avec des acteurs r\u00e9gionaux afin de faciliter la distribution de leurs produits sur le continent et d\u2019activer un levier de volume.<\/p>\n

Un exemple concret est celui de\u00a0Biyinzika Poultry International<\/em>\u00a0en Ouganda, qui a d\u00e9velopp\u00e9 des partenariats solides avec des acteurs r\u00e9gionaux afin de faciliter la distribution de produits avicoles \u00e0 l\u2019\u00e9chelle de l\u2019Afrique de l\u2019Est. Cette initiative a permis d\u2019ouvrir de nouvelles perspectives commerciales et d\u2019acc\u00e9l\u00e9rer la croissance des entreprises participantes.<\/p>\n

Cette initiative a permis \u00e0 Biyinzika Poultry International de tirer parti des synergies \u00e9conomiques r\u00e9gionales. En collaborant avec des partenaires locaux, l\u2019entreprise a optimis\u00e9 ses co\u00fbts logistiques en utilisant des infrastructures d\u00e9j\u00e0 existantes et en \u00e9vitant des d\u00e9penses inutiles li\u00e9es \u00e0 la cr\u00e9ation de nouvelles installations.<\/p>\n

L\u2019int\u00e9gration des march\u00e9s r\u00e9gionaux a \u00e9galement ouvert de nouvelles opportunit\u00e9s commerciales pour Biyinzika Poultry International, stimulant ainsi sa croissance g\u00e9ographique et \u00e9conomique.<\/p>\n

En conclusion, ces exemples concrets illustrent comment des PME africaines ont r\u00e9ussi \u00e0 optimiser leurs co\u00fbts logistiques en s\u2019appuyant sur des solutions technologiques, en am\u00e9liorant la visibilit\u00e9 sur la cha\u00eene d\u2019approvisionnement et en favorisant l\u2019int\u00e9gration r\u00e9gionale. Ces strat\u00e9gies ont non seulement permis de surmonter les d\u00e9fis sp\u00e9cifiques \u00e0 la r\u00e9gion, mais ont \u00e9galement cr\u00e9\u00e9 des mod\u00e8les inspirants pour d\u2019autres entreprises cherchant \u00e0 prosp\u00e9rer dans le paysage \u00e9conomique africain en constante \u00e9volution.<\/p>\n

\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n
\n
\n

<\/div>\n

<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

La Supply Chain, v\u00e9ritable levier de croissance pour les PME africaines : d\u00e9couvrez comment Twiga Foods, M-KOPA Solar et Biyinzika Poultry r\u00e9volutionnent la gestion logistique sur le continent.<\/p>\n","protected":false},"author":1,"featured_media":17850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[12],"tags":[80,76,75,77,74,79,78],"class_list":["post-13392","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-organisation-et-operation","tag-chaine-approvisionnement-digitale","tag-gestion-stock-temps-reel","tag-innovation-supply-chain","tag-integration-marches-regionaux-afrique","tag-optimisation-logistique-afrique","tag-solutions-logistiques-innovantes","tag-zlecaf-pme","post_format-post-format-image"],"yoast_head":"\nLa supply chain en Afrique et son impact \u00e9conomique - VBR<\/title>\n<meta name=\"description\" content=\"Explorez comment la Supply Chain en Afrique catalyse la croissance des PME, en mettant en lumi\u00e8re des exemples inspirants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vanguard-br.com\/?p=13392\" \/>\n<link rel=\"next\" href=\"https:\/\/vanguard-br.com\/?p=13392&page=2\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supply Chain : Levier de croissance des PME\" \/>\n<meta property=\"og:description\" content=\"Explorez comment la Supply Chain en Afrique catalyse la croissance des PME, en mettant en lumi\u00e8re des exemples inspirants.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vanguard-br.com\/?p=13392\" \/>\n<meta property=\"og:site_name\" content=\"VBR\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-14T09:09:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-08T17:44:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vanguard-br.com\/wp-content\/uploads\/2025\/05\/supply-chain-levier-de-croissance-des-pme_slide.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vanguard Business Review\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VBR_ci\" \/>\n<meta name=\"twitter:site\" content=\"@VBR_ci\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vanguard Business Review\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/?p=13392#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/?p=13392\"},\"author\":{\"name\":\"Vanguard Business Review\",\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/#\\\/schema\\\/person\\\/de5dca8d1ad75374c4ceec1940411bfa\"},\"headline\":\"Supply Chain : Levier de croissance des PME\",\"datePublished\":\"2025-04-14T09:09:47+00:00\",\"dateModified\":\"2025-06-08T17:44:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/?p=13392\"},\"wordCount\":1321,\"publisher\":{\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/?p=13392#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vanguard-br.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/supply-chain-levier-de-croissance-des-pme_slide.jpg\",\"keywords\":[\"Cha\u00eene approvisionnement digitale\",\"Gestion stock temps r\u00e9el\",\"Innovation supply chain\",\"Int\u00e9gration march\u00e9s r\u00e9gionaux Afrique\",\"Optimisation logistique Afrique\",\"Solutions logistiques innovantes\",\"ZLECAF PME\"],\"articleSection\":[\"Strat\u00e9gie & Op\u00e9ration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/?p=13392\",\"url\":\"https:\\\/\\\/vanguard-br.com\\\/?p=13392\",\"name\":\"La supply chain en Afrique et son impact \u00e9conomique - VBR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/?p=13392#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/?p=13392#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vanguard-br.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/supply-chain-levier-de-croissance-des-pme_slide.jpg\",\"datePublished\":\"2025-04-14T09:09:47+00:00\",\"dateModified\":\"2025-06-08T17:44:43+00:00\",\"description\":\"Explorez comment la Supply Chain en Afrique catalyse la croissance des PME, en mettant en lumi\u00e8re des exemples inspirants.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vanguard-br.com\\\/?p=13392\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/?p=13392#primaryimage\",\"url\":\"https:\\\/\\\/vanguard-br.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/supply-chain-levier-de-croissance-des-pme_slide.jpg\",\"contentUrl\":\"https:\\\/\\\/vanguard-br.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/supply-chain-levier-de-croissance-des-pme_slide.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/#website\",\"url\":\"https:\\\/\\\/vanguard-br.com\\\/\",\"name\":\"VBR\",\"description\":\"Savoir pouvoir cro\u00eetre\",\"publisher\":{\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/vanguard-br.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/#organization\",\"name\":\"VBR\",\"url\":\"https:\\\/\\\/vanguard-br.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/vanguard-br.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Logo_VG.png\",\"contentUrl\":\"https:\\\/\\\/vanguard-br.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Logo_VG.png\",\"width\":1034,\"height\":236,\"caption\":\"VBR\"},\"image\":{\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/VBR_ci\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/vanguard-br\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/vanguard-br.com\\\/#\\\/schema\\\/person\\\/de5dca8d1ad75374c4ceec1940411bfa\",\"name\":\"Vanguard Business Review\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d2d8ac1d9789c4fa37d4efe0e06da05f89bd8be88a1d0ff0088e1f7521d98879?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d2d8ac1d9789c4fa37d4efe0e06da05f89bd8be88a1d0ff0088e1f7521d98879?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d2d8ac1d9789c4fa37d4efe0e06da05f89bd8be88a1d0ff0088e1f7521d98879?s=96&d=mm&r=g\",\"caption\":\"Vanguard Business Review\"},\"sameAs\":[\"https:\\\/\\\/vanguard-br.com\"],\"url\":\"https:\\\/\\\/vanguard-br.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"La supply chain en Afrique et son impact \u00e9conomique - VBR","description":"Explorez comment la Supply Chain en Afrique catalyse la croissance des PME, en mettant en lumi\u00e8re des exemples inspirants.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vanguard-br.com\/?p=13392","next":"https:\/\/vanguard-br.com\/?p=13392&page=2","og_locale":"fr_FR","og_type":"article","og_title":"Supply Chain : Levier de croissance des PME","og_description":"Explorez comment la Supply Chain en Afrique catalyse la croissance des PME, en mettant en lumi\u00e8re des exemples inspirants.","og_url":"https:\/\/vanguard-br.com\/?p=13392","og_site_name":"VBR","article_published_time":"2025-04-14T09:09:47+00:00","article_modified_time":"2025-06-08T17:44:43+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/vanguard-br.com\/wp-content\/uploads\/2025\/05\/supply-chain-levier-de-croissance-des-pme_slide.jpg","type":"image\/jpeg"}],"author":"Vanguard Business Review","twitter_card":"summary_large_image","twitter_creator":"@VBR_ci","twitter_site":"@VBR_ci","twitter_misc":{"\u00c9crit par":"Vanguard Business Review","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vanguard-br.com\/?p=13392#article","isPartOf":{"@id":"https:\/\/vanguard-br.com\/?p=13392"},"author":{"name":"Vanguard Business Review","@id":"https:\/\/vanguard-br.com\/#\/schema\/person\/de5dca8d1ad75374c4ceec1940411bfa"},"headline":"Supply Chain : Levier de croissance des PME","datePublished":"2025-04-14T09:09:47+00:00","dateModified":"2025-06-08T17:44:43+00:00","mainEntityOfPage":{"@id":"https:\/\/vanguard-br.com\/?p=13392"},"wordCount":1321,"publisher":{"@id":"https:\/\/vanguard-br.com\/#organization"},"image":{"@id":"https:\/\/vanguard-br.com\/?p=13392#primaryimage"},"thumbnailUrl":"https:\/\/vanguard-br.com\/wp-content\/uploads\/2025\/05\/supply-chain-levier-de-croissance-des-pme_slide.jpg","keywords":["Cha\u00eene approvisionnement digitale","Gestion stock temps r\u00e9el","Innovation supply chain","Int\u00e9gration march\u00e9s r\u00e9gionaux Afrique","Optimisation logistique Afrique","Solutions logistiques innovantes","ZLECAF PME"],"articleSection":["Strat\u00e9gie & Op\u00e9ration"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/vanguard-br.com\/?p=13392","url":"https:\/\/vanguard-br.com\/?p=13392","name":"La supply chain en Afrique et son impact \u00e9conomique - VBR","isPartOf":{"@id":"https:\/\/vanguard-br.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vanguard-br.com\/?p=13392#primaryimage"},"image":{"@id":"https:\/\/vanguard-br.com\/?p=13392#primaryimage"},"thumbnailUrl":"https:\/\/vanguard-br.com\/wp-content\/uploads\/2025\/05\/supply-chain-levier-de-croissance-des-pme_slide.jpg","datePublished":"2025-04-14T09:09:47+00:00","dateModified":"2025-06-08T17:44:43+00:00","description":"Explorez comment la Supply Chain en Afrique catalyse la croissance des PME, en mettant en lumi\u00e8re des exemples inspirants.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vanguard-br.com\/?p=13392"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/vanguard-br.com\/?p=13392#primaryimage","url":"https:\/\/vanguard-br.com\/wp-content\/uploads\/2025\/05\/supply-chain-levier-de-croissance-des-pme_slide.jpg","contentUrl":"https:\/\/vanguard-br.com\/wp-content\/uploads\/2025\/05\/supply-chain-levier-de-croissance-des-pme_slide.jpg","width":1920,"height":1080},{"@type":"WebSite","@id":"https:\/\/vanguard-br.com\/#website","url":"https:\/\/vanguard-br.com\/","name":"VBR","description":"Savoir pouvoir cro\u00eetre","publisher":{"@id":"https:\/\/vanguard-br.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vanguard-br.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/vanguard-br.com\/#organization","name":"VBR","url":"https:\/\/vanguard-br.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/vanguard-br.com\/#\/schema\/logo\/image\/","url":"https:\/\/vanguard-br.com\/wp-content\/uploads\/2025\/03\/Logo_VG.png","contentUrl":"https:\/\/vanguard-br.com\/wp-content\/uploads\/2025\/03\/Logo_VG.png","width":1034,"height":236,"caption":"VBR"},"image":{"@id":"https:\/\/vanguard-br.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/VBR_ci","https:\/\/www.linkedin.com\/company\/vanguard-br\/"]},{"@type":"Person","@id":"https:\/\/vanguard-br.com\/#\/schema\/person\/de5dca8d1ad75374c4ceec1940411bfa","name":"Vanguard Business Review","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/d2d8ac1d9789c4fa37d4efe0e06da05f89bd8be88a1d0ff0088e1f7521d98879?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d2d8ac1d9789c4fa37d4efe0e06da05f89bd8be88a1d0ff0088e1f7521d98879?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d2d8ac1d9789c4fa37d4efe0e06da05f89bd8be88a1d0ff0088e1f7521d98879?s=96&d=mm&r=g","caption":"Vanguard Business Review"},"sameAs":["https:\/\/vanguard-br.com"],"url":"https:\/\/vanguard-br.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/vanguard-br.com\/index.php?rest_route=\/wp\/v2\/posts\/13392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vanguard-br.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vanguard-br.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vanguard-br.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vanguard-br.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13392"}],"version-history":[{"count":52,"href":"https:\/\/vanguard-br.com\/index.php?rest_route=\/wp\/v2\/posts\/13392\/revisions"}],"predecessor-version":[{"id":18386,"href":"https:\/\/vanguard-br.com\/index.php?rest_route=\/wp\/v2\/posts\/13392\/revisions\/18386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vanguard-br.com\/index.php?rest_route=\/wp\/v2\/media\/17850"}],"wp:attachment":[{"href":"https:\/\/vanguard-br.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vanguard-br.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vanguard-br.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}