{"id":8,"count":0,"description":"La rubrique Marketing traite du positionnement, de la marque, de la politique de prix, des canaux de distribution et de la mesure de leur efficacit\u00e9. Nous nous int\u00e9ressons particuli\u00e8rement aux march\u00e9s o\u00f9 coexistent une distribution moderne, un commerce traditionnel puissant et une audience num\u00e9rique en forte croissance, configuration qui rend inop\u00e9rants bien des sch\u00e9mas import\u00e9s. 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